Online event registration, membership management and licensing for racing, driving and social events

MotorsportReg is used by 6,000+ event organizers from 1,300 clubs, racetracks and sanctioning bodies.

We set out to make awesome events easy to organize. That's why we designed our tools specifically for motorsports, helping you automate tasks, improve accuracy and grow participation. Bonus: you can get started for free.

Fill every event, every time

As the #1 online motorsports calendar, we guarantee your event will be seen by more than just your contact list. About 1,000,000 people per year more.

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Streamline operations

Our tools automatically check validity during registration and collect all the info you need to maintain your membership and license database. Integrate credentials, electronic waivers, and live timing & scoring. We also collect entry fees so you don't have to worry about it.

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Make it your own.

Our fully customizable tools let you specify classes, run groups, discount codes and venues, along with setting early and late pricing tiers, crew fees and staff comps. You can even choose what data you collect from attendees. In other words, we fit you like a nomex glove.

Add fifteen devoted people to your team

Our full-time professional team is always here for you and your attendees. That means no robots, no canned responses ‐ just racing enthusiasts, developers and event professionals who are ready to quickly identify issues, answer questions and find solutions.

Supercharged Features

Specialty tuned tool

Our EventMaster 360° was designed with motorsports in mind. It captures and manages every aspect of your event, and even automatically updates the event database so no one falls behind.

Simple communication

Whether you need to reach 10 people or 10,000, sending out an SMS or HTML email has never been easier. Need to send unique messages to a variety of groups? We've got you covered there, too.

Staffed by track junkies

I created MotorsportReg to automate all the tedious tasks so I could manage my events with limited time. Our tools eliminate paperwork so you arrive prepared, run a great event and go home without feeling frazzled.

Brian Ghidinelli

Founder

Staffed by track junkies

Integrations & add-ons

Membership & Licensing

Issue, track, and validate credentials from your club or sanctioning body with real-time verification.

Earn more eyes

Working with our publishing partners, we promote your event to new audiences on hundreds of websites and in millions of email deliveries.

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"A significant number of our students discovered [our event] because we were listed on MotorsportReg. It is a great tool to help folks find events and for organizers to get the word out."

Heyward Wagner, Senior Director, Marketing & Experiential Program

Sports Car Club of America

"We switched to MSR after struggling with our in-house registration system for years. This allowed the staff to devote time previously spent recovering from system errors and short falls to growing our small nonprofit business, which we have exponentially. We are very happy with MSR, the staff is very creative, caring and responsive."

Bill Wade, National Program Director

Tire Rack Street Survival

"The level of customer support you provide and your responsiveness has been incredible — way beyond expectation. Sure MSR does great things, but I suspect other systems do great things as well. However, I can't imagine getting better support elsewhere, and I can imagine getting a lot worse."

Jack Kramer, Registrar

Porsche Club of America Riesentöter

"We transitioned from our own proprietary registration system to MSR and it was a big success! Our previous system had a 60% online registration rate and, with MSR, it jumped to 90% in the first year. Our events also have greater visibility and we look forward to continuing with MSR."

Mark O'Day

Vintage Sports Car Club of America

"A significant number of our students discovered [our event] because we were listed on MotorsportReg. It is a great tool to help folks find events and for organizers to get the word out."

Heyward Wagner, Senior Director, Marketing & Experiential Program

Sports Car Club of America

"We switched to MSR after struggling with our in-house registration system for years. This allowed the staff to devote time previously spent recovering from system errors and short falls to growing our small nonprofit business, which we have exponentially. We are very happy with MSR, the staff is very creative, caring and responsive."

Bill Wade, National Program Director

Tire Rack Street Survival

"The level of customer support you provide and your responsiveness has been incredible — way beyond expectation. Sure MSR does great things, but I suspect other systems do great things as well. However, I can't imagine getting better support elsewhere, and I can imagine getting a lot worse."

Jack Kramer, Registrar

Porsche Club of America Riesentöter

"We transitioned from our own proprietary registration system to MSR and it was a big success! Our previous system had a 60% online registration rate and, with MSR, it jumped to 90% in the first year. Our events also have greater visibility and we look forward to continuing with MSR."

Mark O'Day

Vintage Sports Car Club of America

"A significant number of our students discovered [our event] because we were listed on MotorsportReg. It is a great tool to help folks find events and for organizers to get the word out."

Heyward Wagner, Senior Director, Marketing & Experiential Program

Sports Car Club of America

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Live timing, results, schedules & entries! RaceHero® brings everything about race day to your pocket in a fun, social way. Access entry lists, schedules, live timing and results from any device. Use it to track, analyze and share your racing or simply to bench race with your buddies.

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