About this event
Now is the time! The best time of the year to pitch sponsors is right now; it’s when most companies are planning and budgeting for next year.
In the Sponsorship 101 webinar, Brian Bonner will share with you how he’s helped dozens and dozens of drivers and teams - from amateur to high-level professional - identify, sell, and service sponsors. Brian has worked with teams and drivers in NASCAR, Indy Car, and IMSA, as well as club racing. And most importantly, he’s been there and done that himself, as he worked his way up to racing in Indy car and IMSA, funded entirely by sponsors.
I can’t wait to co-host this webinar with Brian on Tuesday, August 20th. Hey, I might even throw in a few of my own experiences of making it to pro racing through the support of sponsors. As usual, there will be a formal presentation of information, followed by a casual Q&A session. And yes, if you register but can't be on the webinar when we do it live, you get the full recording and the supporting content resources the day after. Believe me, Brian knows his stuff, so don’t miss out!
Again, the webinar is on Tuesday, August 20th (or available to you any time - if you register before the deadline) - it's just $89.
Specifically, you’ll learn how to:
- Present yourself or your team to sponsors in the best way possible
- Maximize or improve your value proposition to sponsors
- Evaluate and value your sponsorship offerings
- Identify relevant sponsorship prospects
- Contact your prospects in an engaging way
- Structure and write a proposal
- Negotiate a sponsorship
- Write a sponsorship agreement
- Maintain and grow a sponsorship
To learn more and register before the deadline, go to SpeedSecrets.com/Sponsorship101. Brian and I look forward to sharing what we've learned with you - either live or by registering to get the recording and content the next day.
Keep learning and having fun!
Ross
Event requirements
The Sponsorship 101 webinar will go live on Tuesday, August 20th at 5:30pm Pacific/8:30pm Eastern. Your registration includes at least 60 minutes of content and 30 minutes of Q&A - and a recording of the full session. However, it is likely that we will run longer as we're anticipating a lot of interesting Q&A (my previous webinars have lasted more than two hours).
I always limit registration to a manageable number of participants, so sign up now (past webinars have sold out - I had to turn people away who didn't register soon enough). The cost is just $89.
To participate in the webinar, you'll need to be in front of a computer (with sound enabled, or listening with a phone), online. You'll receive an email prior to the first session with instructions on how to log in to the webinar.
And again, the entire webinar will be recorded, so if you have to miss it for some reason, you will be able to review it afterward at your own leisure. But only people who registered for the webinar before the deadline will be able to access the recorded sessions.